Pure Class

Make An Impact: What your car says about your business

A high-end car makes an instant impression. Most of us are aware of branding, even if subconsciously, and the connection is often immediate. If you see a Mercedes Tri-Star or a Porsche coat of arms, you instantly know the quality and quite possibly the price bracket of the car. In almost all other luxury industries - for example clothing or handbags - it is possible to create a pretty convincing fake. However, with a car what you see is what you get. Playing on this association is a great way to Read more [...]