Have you ever considered crowdsourcing? It is an innovative new concept, but one that is quickly gaining momentum. However, just as with innovation as a whole, many businesses don’t quite understand it yet. They don’t know what they can achieve through crowdsourcing software. For years, we have been told that doing something properly means doing it yourself, and this goes some way towards explaining why many companies are reluctant to crowdsource. But in so doing, they miss out on a great deal of opportunities and talent.
What Can You Crowdsource?
Simply put, you can crowdsource anything you like. However, it is most commonly used for text, translation, graphic design, and solving various problems. For text, for instance, you can crowdsource:
- SEO and editorial texts to be used on websites.
- Product descriptions for a catalog or online store.
- Software descriptions.
- Instructions for video of PC games.
- Travel reports and reviews.
- Optimization and revision of existing texts.
- Responses to customer questions and comments.
- Blog posts.
For translations, crowdsourcing is often used for:
- Translation between various languages of existing texts.
- Categorization and tagging.
- Web content categorization.
- Product categorization.
- Archive data categorization.
- Tagging of videos, images, and articles.
- Finding synonyms to add to search engines.
- Web research.
- The electronic marketing of some of the elements on photographs and images.
- Researching product information, address data, prices, opening hours, competitor information, and manufacturer data.
- Tests and surveys.
- Old fashioned market research surveys.
- Testing services such as websites, products, software, and online services.
- Discovering product and company names.
In terms of graphic design, more and more companies now use crowdsourcing for:
- Website design.
- Logo design.
- Web banner design.
- Poster and flyer design.
Finally, crowdsourcing can be used to solve various problems, including:
- Search for new, innovative ideas and alternatives.
- Creating or finding photographs and images.
- Finding license free or cheap vectors, videos, and photographs.
How Does it Work?
Now that you can see just some of the things that you can do through crowdsourcing, it suddenly becomes clearer how powerful of a tool it actually is. The question then becomes, however, how you can crowdsource a service. This varies greatly depending on which software or platform you use. However, it usually follows the next few steps to a certain degree:
- You write down what your full task actually is and then break it down into smaller tasks, jobs, and projects.
- The crowdsourcing platform processes the entire order, enabling different online users to put forward their work and ideas based on your personal requirements.
- Quality controls are put in place, for instance by sending drafts to you, to make sure the job is carried out to satisfaction.
This is a very simplistic view of how crowdsourcing works, but it really isn’t much more complicated than that. You simply have to decide whether or not crowdsourcing is for you or not and, if it is, what you do and don’t want to crowdsource.