What to Look for in a Company that Will Help You Improve Your Brand Image

You can no longer get away from online reputation management. The fact that you must manage your reputation is no secret either. As a result, there are now thousands of companies that want to deliver reputation management services. So how do you find the reputation management company that is right for you?

The Company’s Reputation

If you are going to hire a company to manage your reputation, they will need to have a really good reputation themselves. You should be able to find out about how they have fared with their previous customers relatively easily as well. Again, they are advertising their own service in building their own reputation, so this should be your starting point. At the same time, however, you have to be aware that not all reviews are true, whether they are positive or negative.

The Company’s Search Engine Position

Reputation management is a key element of search engine optimization (SEO). A reputation management company should have excellent SEO practices in place as well. It should be very easy for you to find them by running a search in Google, for instance. This is perhaps even more important than finding out whether the company has good reviews themselves, as your customers will search for you in the same way as what you search for the online reputation company. If a company is able to show up on the first page of Google, they are likely to be very good. Of course, this may also mean that they are very expensive. Hence, do look into what sort of promises they offer in terms of your return on investment.

Do Real People Work at the Company?

The business of online reputation is highly lucrative and experts know exactly what you are looking for. Unfortunately, this has led to a rise in ‘cookie cutter’ sites. Those are basically websites that look really good but actually don’t offer anything. The service they offer will be one size fits all, which is pretty much useless, since every business is completely unique. You need to find a company that actually takes a real and human interest in you. Look on their website and find out who works for the company and what their credentials are. They should also have some history listed in terms of their past work experience.

Do They Know what They Are Doing?

You never know whether or not a company will truly be good at what they do until you let them actually do it. However, you can get a general idea of their overall knowledge by looking at what other materials they have made available. Good reputation management companies will post frequent articles, blogs and other such information in order to help you gain a greater understanding of who they are. This also helps them in their own SEO practices, so it is vital that they do this. What you need to do is check whether those materials are actually valid and interesting.

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