October 2015

Some of the Things You Need to Do with Your New Business Mailing List

A lot of people rent or purchase a business mailing list and then find themselves not knowing what to do with it. Unfortunately, mailing lists are only current for a short period of time. That means that if you don’t use it when you buy or rent it, you’ve basically wasted your money. Luckily, the following three tips should help you get the most out of your list.


1 – Make Sure it Is Current

When you buy or rent a mailing list, the first thing you need to do is check it was update no more than 30 days ago. It should also be cross referenced with the NCOA (National Change of Address database). Make sure you use your list before the 30 day time period since the last check has passed. This is why you should already have your mailing ready to go before you buy or rent your list. If you intend to send paper copies of your mailings, consider asking the provider to also print the mailing labels for you.

2 – Use Suppression

When you find business mailing lists online, try to look for a provider that allows you to suppress some of the names on there. The names you should suppress are the ones you already have yourself. That way, you can make sure that you only send your mailing out to new people. You may be worried about handing over your personal mailing list to a company that sells these lists, but you should be fine if you have chosen a company that is properly registered with the Better Business Bureau.

3 – Choose Your Particular Demographics

Business mailing lists tend to be very expensive. So much so, in fact, that many smaller businesses feel they cannot sign up to one. However, you can narrow the list down significantly, including a number of important filters that may render the list shorter, but that will also make sure that the list is actually more relevant to your particular audience. The shorter the list, the more affordable it is as well. Naturally, you will not get to see the names and address details of people who do not meet your various filters.

It is absolutely vital that you use your mailing list the minute you get your hands on it. Too many people rent a mailing list and then leave it for a few weeks while they do other things. This really means that they have totally wasted their money, as the list will no longer be accurate or up to date. In fact, people will find that a number of their mailing emails will be returned or that paper copies of their mailings will end up in the bin. Make sure you find a broker that is able to really help you create a list that is beneficial to you, and then use it immediately. A lot of information exists on how best to use mailing lists, and you should look that up for your own advantage.

How a Small Pet Shop Can Train New Employees Successfully

Pet shops are wonderful places to be employed at. The day is spent helping customers, taking care of animals, and cleaning; a job that many love to do. However, it is also a job that requires a great deal of patience, love, and knowledge. Not every candidate is a good fit for a pet shop, but the owner can train new employees to be the best that they can be.

Proper Animal Handling Techniques 

Every animal must be handled in a different way in order to avoid injury or discomfort to the animal and the handler. There are also instances where the pet shop will stumble upon an aggressive animal that requires extremely cautious handling. If the handler is not careful, he or she could be seriously injured. Animals are fully capable of scratching, biting, kicking, and clawing. Even the smallest of pets could cause a handler to lose a finger or worse. Simple training can prevent many work place accidents.

Proper Time Punch Procedures 

A reliable timeclock is the best way to report punches. Sometimes, employees will try to get around these systems by having coworkers punch in for them or avoiding lunch punches. High quality time clocks that require fingerprint scans help to eliminate fraudulent punches, such as the clocks seen at Allied Time. While this might seem irrelevant, a series of fraudulent punches represents an irresponsible employee who might be getting into more serious trouble. 

In addition, the clocks also offer protection for the employees. This is especially true during emergency situations where the employee is asked to go in during an off day or to stay late. These days and hours aren’t recorded on the printed schedule. 

Animal Care Training and Homework 

Animal care training is important for each employee. Every employee should know how to care for each species, while also being able to educate customers regarding their care. Each employee should be assigned study material to utilize during training. A test after the first week of employment can help the owner decide whether or not the employee is committed to his or her job.

Finding the perfect employee for a pet shop position can be hard. It may take some time for the employer to discover whether or not a new hire is a good fit, but with adequate training and close observation, the answer should become quite clear within a few weeks. 

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