If you want to get traffic to your website, you need to make sure that you have a good rank on the search engines. It is a known fact that 80% of all traffic to websites comes through the search engines, and that people only look at the sites listed on the first page of the search engines. To make sure you get those types of rankings, it is best to work together with a professional search engine optimization company.
Understanding Search Engines
Numerous search engines exist, although the three most popular ones are Google, Yahoo!, and Bing. Each search engine has its own algorithms and rules to determine where a page is placed. Hence, just because you have a strategy that works for Google, does not necessarily mean it will work for DuckDuckGo as well. Hence, a good search engine optimization (SEO) company will help you create a strategy that focuses on at least two different search engines.
In order for a strategy to be successful, it has to be focused. Your focus should be to end on the first page of the search engines. If you can achieve that with Google and Yahoo!, you should see a huge increase in the number of visitors that come to your site. This is particularly true for Google, which is the most trusted and used search engine of all. Plus, their algorithm is the basis for most other search engines, so you should have high rankings elsewhere as well if you solely focus on Google.
Why Should You Get High Rankings?
High rankings are important to get yourself found online. However, the other reason is that it drives organic traffic to your website, and this puts you in a positive spiral of gaining higher rankings: higher rankings means more traffic, more traffic means higher rankings, and so on. If you really struggle to get there, however, you could consider paid advertising. Doing so will, at least for the duration of your paid contract, put you on the first page of the search engines, although it will be displayed as a “paid ad”. Traffic that gets to your site through that will not count as organic traffic, however.
The paid ad system with Google is known as “AdWords”. With Yahoo!, it used to be called “Overture”, but is now simply known as “Yahoo! Search Marketing”. Both of these programs allow you to advertise your site to the top of their pages, using specific pay per click budgets, so you can manage your own campaign. Organic traffic, however, is completely free and completely natural, and therefore much more beneficial. However, pay per click definitely has its benefits, particularly if you need to attract more customers rapidly, or if you are just starting up and want to have exposure for your business.
All of these things are quite complex and take a lot of time. This is why you should always consider outsourcing the work to a professional agency instead.