February 2017

How Your Search Engine Rank Helps to Attract New Customers

If you want to get traffic to your website, you need to make sure that you have a good rank on the search engines. It is a known fact that 80% of all traffic to websites comes through the search engines, and that people only look at the sites listed on the first page of the search engines. To make sure you get those types of rankings, it is best to work together with a professional search engine optimization company.

Understanding Search Engines

Numerous search engines exist, although the three most popular ones are Google, Yahoo!, and Bing. Each search engine has its own algorithms and rules to determine where a page is placed. Hence, just because you have a strategy that works for Google, does not necessarily mean it will work for DuckDuckGo as well. Hence, a good search engine optimization (SEO) company will help you create a strategy that focuses on at least two different search engines.

In order for a strategy to be successful, it has to be focused. Your focus should be to end on the first page of the search engines. If you can achieve that with Google and Yahoo!, you should see a huge increase in the number of visitors that come to your site. This is particularly true for Google, which is the most trusted and used search engine of all. Plus, their algorithm is the basis for most other search engines, so you should have high rankings elsewhere as well if you solely focus on Google.

Why Should You Get High Rankings?

High rankings are important to get yourself found online. However, the other reason is that it drives organic traffic to your website, and this puts you in a positive spiral of gaining higher rankings: higher rankings means more traffic, more traffic means higher rankings, and so on. If you really struggle to get there, however, you could consider paid advertising. Doing so will, at least for the duration of your paid contract, put you on the first page of the search engines, although it will be displayed as a “paid ad”. Traffic that gets to your site through that will not count as organic traffic, however.

The paid ad system with Google is known as “AdWords”. With Yahoo!, it used to be called “Overture”, but is now simply known as “Yahoo! Search Marketing”. Both of these programs allow you to advertise your site to the top of their pages, using specific pay per click budgets, so you can manage your own campaign. Organic traffic, however, is completely free and completely natural, and therefore much more beneficial. However, pay per click definitely has its benefits, particularly if you need to attract more customers rapidly, or if you are just starting up and want to have exposure for your business.

All of these things are quite complex and take a lot of time. This is why you should always consider outsourcing the work to a professional agency instead.

How You Can Benefit from Training Online

You are in charge of your destiny, and that includes your career. This means that you have to be proactive, and even aggressive, when it comes to make sure you can reach your destiny. One way to achieve this is by completing corporate training, which will give you the transferable skills that you can apply to a variety of different jobs. There are many benefits to taking online corporate training, including that the training is relevant and affordable, and that you may receive a certificate on completion to prove to employers that you have the necessary skills.

By completing online courses, you can get the information, skills, and knowledge to advance your existing career and obtain a promotion, or in order to take a new direction in your career. You can add your training to your resume, which will make your more employable, and more opportunities will become available to you. If you are currently in employment, your boss may even be willing to pay for the training!

Online training courses have been designed to give you strong corporate skills and knowledge, which are needed in today’s world. The markets are changing continuously, and being able to stay up to date with that will make you incredibly marketable. You will have skills that put you ahead of your personal competition, and this in turn means that you can complete your career ambitions.

Of course, there is also something special about being able to show off new found skills, either to your co-workers or to your boss. This is particularly true if you can show that those new skills can actually benefit the organization as a whole. You will be able to take on more complex jobs, and come up with innovative solutions, and this will certainly attract a lot of positive attention your way.

If your organization offers online training courses, you should take every opportunity there is to complete them. Each piece of training is an investment in yourself, and one that will pay off tremendously. This is also why, if your employer does not offer training or is not willing to pay for it, you should invest in it yourself. Online training is surprisingly affordable, and you are likely to see a fantastic return on investment because you will be able to be considered for promotions, or apply for new, better paid, roles.

Finding online training is now easier than ever, simply because it is available online. All you have to do is perform a Google search. Do, however, make sure that the training you consider is of high quality, however. Accreditation is one way to check quality. Any accredited course is one that you can add to your CV and that will be recognized all over the country, by every single organization. In fact, it may even be recognized abroad. Most importantly, have fun! Training is an opportunity to learn about new things that attract your personal interest, and to grow as an individual.

Key Benefits of Cloud Archiving Your Emails

If an organization is to be successful, they have to effectively and safely manage their electronic correspondence in the long term. Most communications, nowadays, regardless of how large an organization is, are performed using electronic systems. Unfortunately, this also means receiving a lot of spam messages and other unwanted messages. To top it off, businesses have to be able to comply with eDiscovery requests by law. One way to achieve all of this is through proper email archiving solutions. Let’s take a look at its key benefits.

  1. You Can Search Quickly, Hence Productivity Will Be Increased

In the past, if you were to receive an eDiscovery request, or other such type of request, it would mean a staff member would have to go down to the archives and sift through page upon page of information, reading one disk after another. Now, all you have to do is type a few keywords into your search option, and the system will find it for you.

  1. You Will Be Compliant with all Relevant Laws

Numerous laws now exist about eDiscovery requests that all businesses have to be compliant with. Good email archiving solutions are fully compliant. This means that, should you face legal action, you can always access the relevant correspondence.

  1. IT Costs Will Be Lower

Before the cloud, IT departments had to spend a huge amount of their budget on storage, retrieval processes, complex backup systems, and more. Today, however, they can spend their budget on actually developing the IT infrastructure, because the email storage is kept on the cloud. The cost of email archiving is peanuts compared to the cost of having your IT department hold responsibility over it.

  1. You Can Quickly Restore Your Data

Most agree that one of the greatest benefits of email archiving is that you can restore your data very quickly. In fact, it takes just a few seconds to put something back where it was. You can do that whether you archived by accident, or whether things have changed and you simply want it back.

  1. Your Mail Servers Won’t Be Overloaded

This is another very important issue. Because your system manages every email that comes in, it also ensures you don’t get flooded with spam email anymore. This is very good for the overall quality of your server.

  1. You Are Protected Against Information Loss

If you don’t store your data on the cloud, there is always a chance that something will go horribly wrong. For instance, a natural disaster could destroy your backup source. Or a clumsy employee could spill their coffee on their computer. Either way your data will be lost forever. By using a cloud based service, no matter what you do to your machines, the information will still be readily available.

  1. Your Data Will Be 100% Secure

By using email archiving solutions, your data will no longer be stored on a local server, but rather by an external provider. This means that the responsibility for safety and security lies with them, something that they are very good at.

How to Make Sure Your Innovation Process Is Sustainable

Installing a crowdsourcing platform in your organization is just one step towards making your organization grow and become successful. The other step, however, is understanding that the journey is long and, perhaps, costly. It is an investment, however, and one that is likely to pay off, but you have to be realistic about that. Additionally, once you have put innovation and crowdsourcing platforms in place, you must also ensure that the process becomes sustainable.

Sustainability, in this context, is about being able to keep things going. If you are unable to develop sustainable innovation, then you may as well not bother. In fact, this will be more like a “hit or miss” situation. You are likely to either succeed, and think that you have done everything right, but then actually do it wrong by not continuing; or you will fail and believe that it is proof that innovation is not for you. In reality, however, by employing the benefits of crowdsourcing software, you will be able to step miles ahead of your competition and grow your organization as a whole.

So how is this done?

How to Make Crowdsourcing and Innovation Sustainable

There are, simply put, seven steps towards creating sustainable innovation through crowdsourcing platforms. Those are:

  1. You must make sure that the process aligns properly with your overall organizational strategy.
  2. You need to make sure that the executive team is on board and promotes the ideas.
  3. You must have a clearly defined management process in place, so that you know exactly how you will ask for ideas, what you will ask for, how you suggest good solutions, and so on.
  4. You need to have a team in place with clearly defined roles and responsibilities, so that everybody knows what to do. This also increases transparency.
  5. You have to define the metrics. These can be entered into your crowdsourcing platform, so that it knows exactly which ideas are suitable for further consideration, and which ones are not.
  6. You must be ready to always improve. If you believe innovation or crowdsourcing ends once an idea has been created an implemented, you are wrong. That is the “hit and miss” scenario previously discussed and will not actually innovate your business as a whole.
  7. You need to change your company’s culture, so that the value of ideas, presented either from within the organization itself through innovation software, or from outside of the organization through crowdsourcing software, or both for that matter.

Perhaps the most important thing of all is that your organizational culture is properly aligned with what you are doing. If you are going to bring in outside ideas through crowdsourcing software, then you also need to make sure that everybody is on board with that, and that people know that the ideas that are generated valid and appreciated. It is particularly important that you get your leaders and managers on board with the idea as well.

Car Accident Basics You Should Know

If we are to look at personal injury claims it is easy to notice that automobile accidents are cited in the majority of cases. In 2012 we had over 5.5 million car crashes reported in the US and the number is rising every single year.


Motor Vehicle Accidents – The Law

Christensen & Hymas highlights that legal claims appearing because of vehicle accidents will not be connected with negligence law. Operating automobiles automatically implies reasonable care. If vehicles are not used with a reasonable care, we are faced with negligence. If one person operates a vehicle in a negligent way and an accident appears, he is required by law to pay for all the damages, either to a property or to a person. An injured party is known as the plaintiff and needs to prove that someone was negligent and caused an injury.

Vehicle Accidents And Negligence

The party at fault in an accident is the one that was negligent. While you may know that someone made a mistake, it is not so easy to prove it in front of law. Attorneys normally take a look at various different sources in order to determine accident fault. This includes state traffic laws, witnesses and police reports.

Legal professionals analyze various factors when determining negligence. This includes: not signaling when turning, disobeying traffic signals, not taking weather into account, driving above speed limits, being under the influence of alcohol and disregarding traffic conditions.

Besides negligence, we also have other common automobile accident causes you should be aware of, like:

  • Reckless driving – reckless conduct has to be proven.
  • Drunk driving – blood alcohol tests are performed.

Drivers Are Not Always The Cause Of The Accident

In various cases we see that car accidents are caused by various factors that are not connected to driver conduct. As an example, one of the vehicles involved may have had a defect or a part might have become damaged. Suppliers or automobile manufacturers are considered to be responsible if their actions caused the car accident. Product liability suits are going to be started in this case.

Different other factors like malfunctioning traffic control signals or roads that are poorly maintained can cause accidents. A simple highway defect can cause a huge car crash that can be fatal for those involved. When lawsuits and claims are filed against a governmental body, there are specific rules that are to be applied. IN this case it is vital that you hire attorneys to help you win cases.

Legal Help

Whenever an injury appeared because of the negligence or the actions of a third party, you have to at least consult a specialized attorney. This is because the legal specialist is going to basically guarantee that the best possible result will be achieved. Legal professionals in this industry offer free consultations so there is no reason why not to profit from it. You will be able to find a highly experienced professional to help you deal with the complex legal matters associated with personal injuries appearing during car accidents.

The Benefits of Earning a Finance Degree

If you are considering which degree to choose from, one that you may want to consider is the finance degree. If you are inspired by people like Robert Stefanowski, and aim to achieve similar heights, it really is the only degree option out there. Let’s take a look at the particular benefits of completing a finance degree.

  1. You Will Know How to Handle Money

Budgeting is something most of us are not particularly good at. While you are likely to complete a finance degree for the career opportunities, the fact that it will enable you to truly master your personal finances is certainly a benefit. This is particularly true when you consider that most finance degree graduates take on high paying positions, where it is all too easy to overspend! People with a finance degree know how to build and create wealth, which is a great benefit to yourself. It also helps that you will know how to make the tax system work to your benefit.

  1. You Will Earn a Lot of Money

According to the U.S. Bureau of Labor Statistics, financial managers earn an average annual salary of $117,990 per year, which is some serious money. The top 10% of earners received $187,200 per year. If you specialize in certain business needs, and if you obtain an MBA or similar graduate degree, you are likely to find yourself in that top 10%.

  1. You Have Lots of Careers Open to You

Often, a degree prepares you for a very specific job. If you complete a psychology degree, for instance, you are likely to get to work as a psychologist for a health care department. But with a finance degree, you can work anywhere. You can choose between for profit, not for profit, and governmental organizations, and in any type of industry that interests you as well. It will never be difficult for you to find a job once you have a finance degree, because financial skills and knowledge are needed across the board.

  1. You Can Expect Lots of Promotions

While you are likely to start with an entry level position when you complete your degree, you will grow very rapidly, particularly if you keep your skills and knowledge up to date. Before you know it, you will be heading a department, moving on to senior manager, and perhaps even CFO. Some even go on to become CEOs, if that is something that interests you.

The finance degree is not the only degree that allows you to earn a lot of money. In fact, if you opt for law or medicine, you will earn a whole lot more. However, the finance degree is the one that allows you to accumulate wealth, work for whoever you want, wherever you want, and truly grow in your position. If you are looking to complete a degree that benefits you personally and professionally for the rest of your life, it should be clear that this is the one.

What Kind Of Attributes Do You Need to Be a Lawyer

Being a lawyer isn’t quite as dramatic as what you are likely to see on TV when some maverick stands in middle of a courtroom defending someone wrongly accused of a crime they didn’t commit. The reality is a  little more boring but no less rewarding and as far as careers go, opting to become a lawyer is one of the best choices that you could make.

Successful lawyers like Jonathan Bunge work tirelessly every day to ensure that justice is done in the fairest way possible and that everyone is entitled to strong representation should they need it. As a lawyer you will find yourself in a profession which is highly respected and well paid and if you think that this is something for you, then there are some attributes and qualities which you are going to need.

Hard Working

Becoming a lawyer and working as one are some of the toughest challenges that you are likely to face and if you want to be sure that you not only qualify to practice law but can also be a valuable asset in a firm then you are going to have to have a hard working attitude. Lawyers can expect long hours and 7-day weeks when working on a case and you need to have a work ethic that can match the demands.


In your role as a lawyer you will be charged with persuading a judge and a jury that your side of the argument is the one that they should believe. In order to make this happen you need to be able to properly structure an argument and be able to make your point in a convincing way. Your argument will also need to be flexible so that you will have the ability to persuade different types of people.

Team Working

A legal case is never solved by a single lawyer and when working on a case you will feature as part of a team made of up many different roles. In order to succeed as a lawyer, you need to be able to understand the team dynamic and how each of the different roles affect what the team does. The best lawyers can play any role within a team setting and there is no room here for ego, you must deliver your part of the team to a high standard.

Ability to Process and Store Information

 Both when you are studying and when you are practicing will require yo to process huge amounts of information. You will need to be able to sift through information like legal documents, previous cases and the law itself and be able to highlight the important points. Once you ahem deduced the information you will need to have the ability to retain this sin your mind and be able to tap into it when required. This is not an easy skill and if you want to be a successful lawyer then you will most certainly need to possess this attribute.

Top Jobs in Banking and Finance For You To Consider

If you love nothing more than getting stuck in to a good formal or high frequency equation or the buzz of global financial markets is what gets you going then you should opt for a career in finance. The financial world offers a multitude of jobs across many different formats and regardless of what your particular skills are, there is sure to be a job for you in the financial machine should you want it.

In order to attain the majority of jobs within the financial sector you will need to have qualifications which pertain to your chosen job as well as having high levels of math qualifications. If you think that a job in finance and banking is for you then here are some careers that you could choose from.

Financial Advisor

In the role of financial advisor you will be working with individuals and businesses in helping them to better manage their money. You could work for yourself in this capacity or work for great companies like Wells & Fargo or Springer Financial advisors in helping both your company and your clients, make better financial decisions. In order to succeed in this role you will need to be driven, knowledgeable, confident and have great communication skills. The salary for this kind of job can vary greatly depending on where you work and for who, that being said, you most certainly are not going to be on the breadline!


If you are someone who loves finance and has a great eye for detail then you could embark upon a career as an auditor, hated by many but absolutely necessary in the World of finance. As the result of years of cowboy-like behavior by some, the role of the auditor has never been as important as it is now. You will go into banks and financial institutions and ensure that they are doing everything above board. In this role you will be reading and processing a great deal of information and looking for discrepancies or unusual patterns in the way that business is being done. This is a role which could see you travel far and wide as lots of financial institutions use neutral auditors to ensure that there is no foul play.

Tax Accountant

Every single company on the planet should be legally paying their taxes and as such they will often seek professional taxation advice to ensure that they are not only paying the amount that they should be paying, but also that they are avoiding paying unnecessary tax. Within this role you will need to know the laws around company taxation like the back of your hand so that you can properly advise and help your client. To gain this job you will have to be great with numbers and to study hard in order to pass your tax exams which work in three levels. This is a job that will pay very well and such is the nature of taxes legality, you are sure to always be in work.

Looking At The Skills That Great Leaders Have

The World is filled with fantastic leaders, great people who have the power to engage, inspire and teach others. Not everyone is born with the gifts that great leaders like Ram Chary possess and even less manage to find the path to use the skills which they have been given.

Those who have strong leadership skills are generally given better opportunities, they can find the highest paid and most powerful jobs and they can carve out chances in life for themselves more frequently than those who do not possess such qualities. Let’s take a look then at just what kind of qualities leaders, and more importantly, great leaders, possess and how it sets them apart from the rest of us.


Far and away one of the strongest attributes that great leaders have is the sheer level of drive and commitment which they have. In order for a leader to succeed and to create a successful team below them, they need to be the most committed people in the building and all of the great leaders possess a quality which means that they will constantly give 100% in everything that they do and strive for greatness at all times.


It is near impossible to be a great leader without possessing great communication skills. A leader needs to be able to get their message across loud and clear and the only way in which they can do this is to be able to communicate well with people of all levels and abilities. It is not just in the talking where leaders can be great, they also need to know how to listen. Listening is an incredibly important part of being a leader, they need to listen to problems and concerns, feedback and also to listen to great ideas.


Good leaders need to have a real confidence about them and a strength in their convictions. There will be times when a leader needs to convince people of something or to take a stand, this can only be done with high levels of confidence and there is not a leader out there who lacks in this department. Confidence is something that can be gained over the years but the truly great leaders possess this from the beginning and they have a strong natural and overriding confidence that borders between arrogance and humility.


 One of the most admirable qualities that great leaders have is their ability to keep going and keep striving in the face of despair. This persistence is unrelenting and no matter what set backs great leaders suffer, they keep pushing on in the face of it. Having the persistence to constantly keep going is something that is in-built and is a tough attribute to learn if you do not have it. The trick is to stay strong, stay confident and keep your eyes on the goals which you have set for yourself and for your team, this is what the best leaders do.

Why It’s Crucial That Your Company Has a Marketing Strategy

As a business there are many areas which need to be carefully considered before spending money on them. It can be difficult to decide on which parts of the business that you should be spending money on, especially when they do not bring you an instant return. One such area of your business which you simply cannot afford to not spend money on is marketing and if you don’t have a marketing strategy then now is the time to get one in place.

Experts in the industry like Jonathan Disegi often give speeches to businesses and extoll the virtues of a solid marketing strategy for businesses and if you are in any doubt as to whether your business should or shouldn’t have a marketing strategy, then here are just a few reasons why you should be investing in one.

New Clients

In its most basic form, the idea of marketing is to bring new clients to your business, marketing will put your name out there and show the World what you have to offer. If you think people will just happen to find your company then you are mistaken and to really drive sales, you should have a strategy for marketing. General marketing will always reach the right clients and a well calculated marketing strategy will target the demographic that your product is designed for. This kind of target marketing is the most effective way for you to grow your business, attract new clients and more importantly, increase your sales.

Keeping Up With The Competition

If you don’t have a marketing strategy then you can guarantee that your competitors will and if you want to keep with them or beat them, then you need to be fighting fire with fire. Let’s take an area like digital marketing for example, if a customer is searching online for a product that you sell, they will not find your company online when searching, what they will find is the competitor and in one fell swoop, you just lost a sale. Don’t let this happen, get a marketing campaign together as as soon as possible and ensure that it is your name that a client finds when they want to buy your products.

Brand Growth

There are more businesses being created right now then ever before and as such there is more competition than there ever has been before. For customers to use your business repeatedly, you need to ensure that you are working hard on gaining their loyalty. The best way to gain a customer’s loyalty is to create a strong and memorable brand, the best way to create and to grow a brand? Marketing. Putting your name out there with catchy slogans, great promotions and an impactful brand is the best way to ensure future success for your company.

Marketing is more than just putting your name out there, it is about staying relevant, attracting new clients and laying down your marker as a company who should be taken seriously in the industry.


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