May 2019

3 Tips on How to Optimize Your Mobile App

It’s no secret that smartphones have become a big part of everyday life. 68% of American adults own a smartphone. Because of this popularity, it’s important that you keep this point-of-contact in mind while building your marketing strategy.

Creating a mobile app for your business can be a great way to to take advantage of smartphone usage. However, the app market is very competitive and most users aren’t interested in having dozens of apps on their phone. Consumers can be picky, so it’s important that you read up on app development so that you can build an app that people will want to come back to.

Here are a few tips for optimizing your mobile app. If you’re seriously considering building a mobile app I suggest reading this guide from Digital Authority Partners. It is the most in-depth article ever on the topic of mobile app development.

Otherwise, here are my top 3 tips.

  • Keep it On-Brand

Your mobile app content and design should fit well with your website, marketing campaigns, social media, or any other content that you send out to your audience. This will make for an easy transition for people who are already familiar with your business and the content that it puts out.

By focusing on your brand during the app-building stage, you create another avenue to express your company values and build customer loyalty. If your app looks one way, your website looks another way, and your social media accounts are also different, people won’t know who you are. You’ll confuse your audience and you will look disorganized.

Make sure that all of the content that you put out, no matter the medium, all represents your business in the same way.

  • Add Value

Nobody wants pages and pages of apps on their phone. If your app is only giving your audience the same information that is on your websites or in your emails, why would they need the app? What would be the point?

Your app needs to give your audience something that they can’t get anywhere else, whether that be a loyalty program, early notifications for sales, or exclusive coupons. It doesn’t need to be something crazy, it just needs to be different.

These programs and incentives can also give you some insight into what products or services your audience is most interested in. You can use these insights to create a data-driven marketing strategy.

21% of smartphone users stop using an app after only one use2. While this number is on an upward trend, it is a slow upward trend. Many apps see a significant dip in engagement after the first time it is opened.

This tells you that your app is not meeting some expectation of your audience. Maybe your users didn’t feel that they benefit from regular usage of your app. Make your value abundantly clear in that first use. Give users a quick guided tour or offer a coupon for signing up. Users need to see the value of your app and they need to be able to see it quickly. Otherwise, you risk losing a fifth of your potential traffic.

Another thing to keep in mind is that smartphone users don’t want too many apps on their phone. Typically, they use just a few apps. Only 16% of people say that they use more than 10 apps on a regular basis.

Your app doesn’t need to just be valuable, it needs to be a higher value than your competitors. If your competitor has an app that your audience uses on a regular basis, you will have to find a way to take their place. Use your mobile app to help you stand out and convince your audience to prioritize you over your competition.

  • Don’t Skimp on the Design

Just like your website or marketing emails, a bad design will result in low engagement. Whether it’s an unattractive design or a difficult to use one, it can make all the difference in the success of your app. Even if you have great, meticulously compiled content, it could be completely ignored because of bad design.

As I said before, around 1 in 5 apps are only used once before they are abandoned. But, what does it look like for apps that are used repeatedly? The answer is: not great. Even for apps that are visited more than once, there’s only about a 30% retention rate after 3 months.

Because these numbers are so slim, you have to be meticulous in planning every aspect of your app. If your app is hard to navigate or hard to read, even the people who find value in it will likely stop using it. The odds are not in your favor, so you have to do everything you can to help your app survive.

At the foundation of a good design is easy navigation. Your content doesn’t matter if your audience doesn’t know how to get to it. Use menus that drop down or slide out from the side of the screen so that they are easily accessible without trying to cram too much info onto the screen at once.

Also, use bright, interesting, and clear designs that are pleasing to the eye. This will encourage users to look around more and stay on your app for longer. The longer they look around, the more potential there is that they will find value in your app.


Optimizing of your app is essential to its success. A less-than-amazing app probably won’t survive. If your users don’t find value or they find more value in one of your competitors, your app is just a couple of clicks away from being uninstalled.

If you’re going to take the time to create an app, make it a worthwhile investment. Check out what your competitors are doing and do it better. Stay focused on your brand and the needs of your audience so that you can create an app that will encourage engagement and be an effective tool in building your business. Or work with an agency that can help.


4 Dangers of Neglecting Your Storage Capacity

Without a proper business storage system, your business can never reach to its maximum potential. A faulty process of storing your inventory can cost you much more later. The smoother your supply chain process is, the better it will be for your profits and there are not going to be any bottle-necks to slow down the business efficiency. Having said that, businesses which serve the needs of a local community often have limited space. Locally focused enterprises, which have a city or town centre location, can often find that their storage capacity is not as much as, for example, out-of-town operators. Take Nottingham, as an example, where you will frequently find that centrally located service providers and independent retailers are at a disadvantage compared with those on the edge of the city. In such cases, you need to look into getting pallet racking solutions which can help to augment your capacity overnight. In case you are looking for a reliable place to get your pallet racking in Nottingham, you could check out WSSL. Regardless of your location, why shouldn’t you ignore professional storage systems?
Number One- Customer Dis-satisfaction
Firstly, relying on antiquated storage systems means that you are not always able to find the item or items you want when you need them. This could mean letting customers down or, worse still, overstocking items you already have!Number two- Under utilisation of space
Secondly, leaving your storage facility as it currently is means that you won’t make use of all of the available upward space. With professional pallet racks, for example, you can store everything you need right up to the ceiling.

Number three- Safety compromise
Thirdly, putting up with an old-fashioned shelving system rather than using a modern storage solution may mean you are putting employees and yourself in danger! When storage units are overladen or used in the wrong way, it can be easy for things to fall down causing potentially serious injuries to occur.

Number four- Added expense
Finally, failing to invest in the storage space you have available means you may face unwarranted costs elsewhere. If you take receipt a large delivery, for instance, then you may need to hire a temporary facility which would otherwise be avoidable with an integrated storage solution.

Explaining Taxes When Buying a Home and After Purchased

Your job is taking off and you’re starting to get settled into your career, congratulations! Now that the puzzle pieces of life are starting to fall into place, it’s time to consider laying down some roots and buying a house. Sounds nice, doesn’t it? However, buying a house is a big milestone, whether it’s a small starter or your forever home. The purchase may affect the way that you file taxes next year. Here are some of the major changes that the 2018 tax law has affected homebuyers.

Deducting Mortgage Interest May Not Be In Your Best Interest

The new tax structure has nearly doubled the standard deduction, making it less lucrative to itemize deductions for many families. Homeowners who deducted mortgage interest from their gross income had average savings of $1950 for taxpayers in 2016.

Now, however, only those homeowners in the top 30% priced homes can save more itemizing their deductions, including interest they pay on their mortgage. Work with your tax attorney to look at your savings under the standard deduction compared to that of itemized deductions.

You May Not be Able to Deduct All the Interest You Pay

Home buyers in the most expensive markets may not receive the full benefit of tax deductions either – they may not be able to deduct the full amount of their mortgage loan interest from their gross income. Under the new regulations, insurance deductions are capped at $750,000, instead of the $1 million cap from prior years.

While this affects only a small percent of the population, it will affect the housing market, as houses for sale in the highest brackets may not attract many buyers. For residents of Hawaii, D.C., and California, this will have the greatest impact, although homebuyers with homes valued at up to $937,500 who put down a down payment of 20% or more will still get to deduct the full amount of interest on their mortgages.

Home Equity Loans are No Longer Deductible

You may have opted for a home equity loan to finance home improvements, pay for a child’s education, or to settle medical bills. These loans, although risky for some, allow you to borrow against the value in your house, and have been a lifesaver for many miles.

Now, however, you’ll no longer be able to deduct the interest on your taxes forms your home equity loan. Prior to 2018, taxpayers could deduct the interest on these loans, with a cap of $100,000.

State and Local Property Taxes May Not Be Deductible

State and local property taxes will vary by location; states with no sales tax typically see larger property tax rates. Residents of those states have enjoyed the larger itemized deductions of the property taxes in the past, but under 2018 regulations, this has changed for many homeowners as they may no longer deduct the full value of taxes paid to local governments from their federal returns. New tax reforms capped the total state and local tax (SALT) deduction at $10,000. For homeowners in wealthier areas, their state and local taxes often exceeded $10,000.

Making sense of changes in your tax obligation can be tricky. An accounting firm specializing in the changes to the U.S. tax code can help homeowners understand their options, and explain the difference in their taxes. Many homeowners became used to paying a certain amount in taxes and may have “sticker shock” with their new tax bill.

To ensure that you’re able to recoup the highest amount possible from your home loans, work with a professional who understands the real estate experts and can guide you on if you should buy a house or not – when the time is right, you’ll seek the proper guidance.


What is a BB gun and Is It legal?

A BB gun is a type of airgun that is used to shoot metallic balls. It can also be called a pellet gun. The operating mechanism is the same as air and the mechanic guns. However, they have a shorter range. Shooting someone with a BB gun can increase the risk of a serious injury.

Now, concerning BB gun laws in California, many people have doubts as to whether it is legal to carry a BB gun in California or if you can’t carry one. If this is the case then what are the conditions of that? All of this information given below should be read carefully so you can know the laws.

Is it legal in California?

As per the BB gun laws in California, you can carry a BB gun with you as long as you are not a minor and are at least 18 years old. All of these people are allowed to carry a BB gun with them in California.

For the people who are below 18 years of age, you can not carry a BB gun unless you have parental permission. Also, you can’t sell any of the BB guns to the person who is below 18 years of age and they don’t have any of the parental permission with them.

By this, you can know that it is legal to carry a non-powdered gun with you in California. However there are certain rules that you will need to keep in mind when you are carrying a BB gun with you,

Public display

You can’t display a BB gun in public even if you have it and even if you are above 18 years old. If you are thinking about why you can’t do so then it is because this might show the imitation firearms. This will be against the Penal Code 12550(a) as well as Penal Code 12556.

It says that you can’t display imitation firearms in any of the public places including the streets, front yards, as well as the building or the commercial property that are open to all the public. This also applies to all the schools, government buildings, and other similar places.

Also, you can carry the BB gun when you are in a car. However, you should not use it to transport, ship, distribute, receive, purchase, or even sell the BB gun. All of these things will be included in the crime and you will be punishable under the law.

Shooting someone

Shooting someone is totally against the law of California and you should not use to shoot it. Even if you do and the shot is missed, you will still break the law and face the penalties. This will be included in the assault and can be considered battery which is totally against the law of California. So, you should take a serious note when you are in public or using a BB gun. Make sure you follow all the laws.



If you’re a modern person, living in this century with access to an electronic or mobile device, you already know what insta is. Instagram is a social media platform that everyone uses to be updated about not just everyone’s lives, but also about the world.  Millions of people all across the world use Instagram, and it is currently the hottest social media site right now.

The way Instagram works is through pictures, posts or stories. People who use Instagram use it to post pictures of their day to day activities, videos of interesting events and anything they find others might deem exciting.  With the help of these post and stories, people stay updated with one another’s life. Instagram has completely revolutionized the modern usage of the Internet and is the biggest thing after Facebook.


Unlike Facebook, on Instagram, you do not make friends. However, you can follow people and pages alike, and they can follow you back. The people and pages that you follow, can see everything that you post, and you too can see everything they post. If they follow you back, you can also get the opportunity to text them directly via Instagram.


People who have a lot of Instagram followers are more popular on that social media. Through followers, you can spread your business’s or company’s name, popularize your page and your brand, and get the whole world buzzing about you.  Therefore, it is not only very important but also very helpful to have a lot of Instagram followers.

Getting more followers on Instagram is not that easy. This is the ultimate list of tipsto get more IG followers,

  • You have to turn your account from Private to public and keep it that way. If your account is changed to private, a lesser number of people would be able to view it. With a public account, more people would be able to view your Instagram page without any obstacles.
  • You have to create a proper Instagram account with a good bio and an even better niche. Having a good bio and a great niche along with a stunning profile picture that is related to the brand you’re selling, makes your Instagram page a lot more attractive. You have to keep in mind, social media is a virtual world, the more you make your page look good, the more followers you get.
  • You have to keep updating your Instagram page with posts, every other day. If your page isn’t updated, people will lose their interest in following it. You have to keep posting good content regularly, content that you think will be noticed by your followers and admired as well.
  • You need to use hashtags and links to other content related to your brand more. With better hashtags and links, people will become more familiar with your products.
  • Additionally, you can buy Instagram followers online from It is a discreet and fantastic site to buy Ig followers that are delivered within the hour. If you want more followers, order here.


If you want more Instagram followers, you can buy it from within an affordable price range.


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