It’s no secret that the marketing tricks which worked on our parents and grandparents don’t do the trick for us. The world has changed almost beyond recognition, and with it the channels and tactics that advertisers use.
The world of online marketing has opened up a whole new can of worms for marketers, with clever tricks such as targeted advertising, influencer marketing and paid-for-content. We’ve got a few ideas about how you can create made-for-Instagram moments – with the help of a booking agency.
In the last few years, Instagram has emerged as one of the most widely used and popular social media channels. Relying on photos rather than text, it’s birthed a whole new wave of Instagram influencers and encouraged us to go to ever more ridiculous lengths for the perfect selfie.
It’s also spawned Instagram tropes; the shots and types of image that are replicated time and time again, because they perform well and fit the Instagram aesthetic. From hot foodie trends (bubble waffles and ice bars) to fashion moments (slogan straw hats) and flatlays, a very specific ‘look’ has grown up around the channel.
Marketers have already pounced on the Insta-aesthetic to promote their brands; by creating displays, events and products that are Insta-ready, PRs can gain free or very cost-effective coverage on one of the hottest channels of 2018.
Take for instance Peggy Porschen bakery in London’s swanky Belgravia area. In recent years it’s become one of the most photographed eateries in London – and it’s all thanks to the twee pink shop front, old fashioned bicycle parked outside and glorious floral arch over the entrance.
And all those people turning up to take a snap are sure to pop in and buy something while they’re at it – driving profits. In fact, the insta-friendly exterior has been such a success that other businesses have followed suit; on some streets in Belgravia you can barely move for floral arches and flower walls.
It’s an easy thing for you and the brand you are representing to capitalise on – all you need to do is keep a finger on the pulse of what’s hot on Instagram, and you could score some free advertising. Novelty is always a key driver for what’s hot on Instagram, which is why the Aperol Canal stunt in Shoreditch this summer worked well, and social media fans flooded to a free exhibition of sets from the film Isle of Dogs.
Photo opportunities with celebrities can also be a huge draw for the Instagram generation, and can provide great exposure for your brand. For example, a meet-and-greet with an of-the-moment celebrity promoting your product in front of a branded backdrop for bloggers and instagram could see photos of your event going all over the world.
For a really current celebrity, why not think about a former Love-Islander? You’ll find lots of Love Island celebrities from the last three years of the show on the books at MN2S talent agents London. Give them a ring to find out more.