Over the years, Mladen Djankovic has helped a number of entrepreneurs develop and grow their startups through sound business advice. While he emphasizes marketing and branding, Mladen acknowledges other factors equally important in the bigger picture. One of these factors is technology.
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Mladen notes that too many young entrepreneurs today prioritize cutting costs over everything else, which is unfortunate. Being too focused on saving money shields one’s
eyes from and clouds one’s judgment on making good investments. Mladen has
explained to many startup owners in the past how investing in technology is important
and worth the expense, no matter the business.
Take for instance two farms of roughly equal size. The first farm owner decides to take
out a loan and a bigger tractor. The second farm owner decides to save the money
instead and stick to his old reliable tractor. The first farm owner gets a bigger yield
come harvest season. Over time, the investment creates an inevitable gap between the
profits of the two farms.
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And that’s just one example that Mladen Djankovic gives. He also cites that old
technology wears out faster and needs more maintenance, so it theoretically is more
expensive in the long run. For this and many other reasons, Mladen urges young
business owners to always consider investing in technology.
Mladen Djankovic is a seasoned corporate strategist and marketer, with a vision and
expertise in business performance, having driven notable enterprise growth in retail,
luxury, and general consumer sectors.